Learn, Buy, Network, and Build Your Business

August 24th – 26th | Ballantyne Hotel, Charlotte, NC

SJO is the Buying Group that increases your profits immediately.

We can expand your choice of vendors, with significant discounts and excellent terms. We’ve been increasing independent jewelers’ advantage since 1963.

We have conveniently located trade shows in Charlotte, NC, and the educational options to make your store more profitable and efficient.

Fall Show 2019
August 25th & 26th | Charlotte, NC

Come and enjoy a weekend of luxury, and the opportunity to mix with the top vendors in the jewelry industry.

Get an Up-close Look at the Latest Lines and Trends from the Best Vendors in the Industry

We’ve put together an action-packed, two-day adventure at this four-star resort just for you.

Take in the latest trends, learn how to increase sales in our education seminars, meet the newest premium vendors, enjoy cash rebates, network to your heart’s content…and still have plenty of time to hit the links and unwind in the spa.


The Diamond Council of America presents a unique opportunity to enhance the skills of your sales team with a “DCA Live” presentation of the Advanced Jewelry Sales course!

Kate Peterson
Roxana Langloss

This half-day program, presented by Kate Peterson and the education team from DCA, will provide students with a clear and methodical path through a selling process that resonates with today’s informed and demanding consumer – a path that can be adapted to a wide variety of products and sales situations.

The course begins with a series of lessons that examine primary components of the jewelry-selling equation – customers, the buying experience, branding, and dealing with changes that affect the work of jewelry retailing. The second section of the course spotlights key product categories – bridal jewelry, women’s fashion jewelry, men’s designs, custom work, estate pieces, and watches – in self-study material that will be made available to enrollees well in advance of the August program for review either before or after the classroom experience.

After successfully completing this course, your sales associates will be able to:

  • Close more and bigger sales.
  • Build stronger relationships with customers.
  • Work more effectively with all types of fine jewelry consumers.
  • Create exceptional shopping and buying experiences.
  • Take an active part in building and communicating your store’s brand.
  • Identify and respond to changes that impact interactions with customers.
  • Maximize performance as professionals in your store.

Each attendee receives a certificate upon completion of the course.

The educational seminars provided by SJO gave my business invaluable information that we continue to use. We are one step ahead of our competition because we are a member.

-Craig and Chloe Fisher | Fisher Jewelers | Metairie, LA | Member Since 2001

See for Yourself!

Join by July 31 to receive complimentary attendance for you and a guest at our August Show. It’s the most convenient and best buying show you’ve ever experienced.

See for yourself how our members increase their profits, vendor terms. and educational experiences. Apply for membership today!

Have questions? Call Aisling today at 877-996-9850 or email to find out more.

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